The Rhetoric of Online Scams

This project applies rhetorical theory to the issue of online scams, focusing on ethos, trust, and persuasive argumentation. Unlike traditional social science and cybersecurity approaches, this research explores how fraudsters construct credibility and manipulate victims through discourse and technology. Led by Aaron Hess and Jens Kjeldsen, the study involves international collaboration with researchers, financial agencies, and law enforcement. It aims to analyze scam tactics, enhance anti-fraud campaigns, and develop a rhetorical framework for intervention. Funding will support grant applications, collaborative research, and public engagement. The project seeks to bridge humanities and practical fraud prevention efforts on a global scale.